Having grown their company from a single product company into an international powerhouse in the lubricant and motorsports industries, Lucas oil was eager to employ similar strategies to transform MAVTV into a premier cable network
Lucas envisioned a broader scoped network, geared towards the modern American family with significant enhancements to the network including but not limited to; investments in programming, updated on-air look, and increased production quality, all to add more value to the consumer experience.